And why not? The way Deutsche Bank sees it, a "Candy Crush"-King addiction can be one of the most expensive forms of entertainment after live concerts.ĭeutsche Bank calculates that if the average King game player spends $19.54 (per the company's own 2Q14 data) and plays for about 4.5 hours, they're spending $4.34 an hour. In other words, King says it's losing share to cheaper, equally addictive games. Switch and match Candies in this tasty puzzle adventure to progress to the next level for that sweet winning feeling Solve puzzles with quick thinking and smart moves, and be rewarded with delicious rainbow-colored. Competition within casual gaming is intense, with Kim Kardashian: Hollywood and 2048 going after the same demographics. I made the graphics in the original Candy Crush game for (which is now ) together with one other artist. Start playing Candy Crush Saga today a legendary puzzle game loved by millions of players around the world. The number of paying users fell 12% Q/Q to 10.4M in 2Q from 11.9M in 1Q, though increased MGABPPU helped offset some of this decline. The company saw a geographic user shift away from the US towards lower monetizing regions. Despite a relatively stable network size, Management struggled to explain this decline, though seasonality and the World Cup seem to have played a role. King’s 2Q saga started with a bang but ended with a whimper, as the company saw a step down in monetization across its portfolio late in the quarter.
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